Project Scope: Responsive Website, Branding, UI/UX
Chantilly is a concept for an online publication targeting sophisticated foodies with a special interest in desserts, featuring in-depth articles on the art of dessert including interviews, recipes, dining trends and entertaining. Consistently updated content presented in a design conscious way will encourage consumers to visit the site frequently. | Visit Site |
Research about potential Chantilly readers lead to the development of the following persona:
The home page is meant to give readers quick access to the most recent content as well as categories of interest. High quality photography for the slideshow and featured images entices readers to explore further.
Custom page templates were created for each type of article to give the content a unique and visually rich appearance. Articles feature native advertising relating directly to the subject matter.