Scope: Business Concept, User Research, UI/UX, Responsive Style Tile, Responsive Web Design
Sidecar is a concept for an online subscription service featuring small-batch distilled spirits that are delivered directly to the home of the subscriber. The service offers the convenience of delivery coupled with the delight of discovery, featuring unique spirits that consumers may be unable to purchase outside of the subscription service selected by fine spirits sommeliers. | Visit Site |
Phase one of the project involved research of both online and in-store retailers of distilled spirits, market demographics of the beverage alcohol industry and general research into subscription services. Additionally, a survey was performed to determine what elements consumers would like included with their subscription and how likely they would be to sign up for a distilled spirits subscription service. The research results can be viewed in the Sidecar Research Summary.
Responsive Style Tile
Phase two of the project was to begin work on the visual design and branding. Creating an online responsive style tile was a logical step towards designing and developing the actual site, allowing typographic styles, form styles and general structural elements to easily transfer between the style tile and the subscription site. The overall look and feel was determined at this time; dark colors with gold accents create a feeling of luxury and sophistication.
The home page was created to contain all the important information about the Sidecar subscription service – how the service works, a link to the subscribe page and shop page within the content, the monthly cocktail competition, the cocktail recipe of the month and the featured partner distillery. Users can gain more in-depth information further into the site, but all the basics are covered on the home page. User testing of the site revealed that the large photographs of cocktails at the top of each page immediately enticed users and made them “want a drink.”
Additional pages on the site include the “How It Works” page, a detailed explanation of the subscription service and subscription options, a subscription form page, shop page and recipes page.