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Michelle Booth

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Tacoma Boys

Scope: Logo, Branding & Identity, Brand Applications & Collateral

 

main_logo

 

Tacoma Boys is a small chain of fresh produce and gourmet foods markets in the South Sound area.  The unique character of the markets themselves served as great inspiration for creating a concept logo that was quirky and friendly. When designing the branding and identity for Tacoma Boys, balancing the fun attitude of the company with the required professionalism of a business was an interesting problem to solve.

 

Logo

The logo was inspired by the two brothers who first started Tacoma Boys as a roadside stand selling fresh produce. The palette of the logo speaks to that history of the company and to what Tacoma Boys is currently best known for – fresh local produce. The light green and dark green colors of the logo were specifically inspired by Washington state green apples.

 

logo1

logo2

Brand Guidelines

A 12-page brand manual addresses palette, typography, appropriate logo usage and styling, photography style and tone of voice.

 

cent2

brochure_center

Brand Applications

bag

hat

truck_main

 Brand Collateral

tboys_stat

Tags:

Branding

main_logo
logo1
logo2
brochure_center
bag
hat
truck_main
tboys_stat
cent2
toboys1

Chantilly Blogazine Branding, Responsive Web, UI/UX

Annie’s Sammies Mobile App Design, Responsive Web, UI/UX

Sexton Vision Group Branding, Responsive Web

© Michelle Booth